Carl Sagan and Apple Inc.

In 1994, Apple Computer began developing the Power Macintosh 7100. They chose the internal code name "Carl Sagan", the in-joke being that the mid-range PowerMac 7100 would make Apple "billions and billions. Though the project name was strictly internal and never used in public marketing, when Sagan learned of this internal usage he sued Apple Computer to use a different project name. Other models released conjointly had code names such as "Cold fusion" and "Piltdown Man", and he was displeased at being associated with what he considered pseudoscience. Though Sagan lost the suit, Apple engineers complied with his demands anyway, renaming the project "BHA" (for Butt-Head Astronomer).^{[citation needed]} Sagan promptly sued Apple for libel over the new name, claiming that it subjected him to contempt and ridicule, but lost this lawsuit as well. Still, the 7100 saw another name change: it was finally referred to internally as "LAW" (Lawyers Are Wimps).

(from http://en.wikipedia.org/wiki/Carl_Sagan )